Initial results from our in house survey
We have deployed a quick questionnaire on an iPad designed my MicroMetrics. Very easy. It takes about 90 second for the customer to complete. We are ranked on various things. The most interesting, to me, is the answer to this question:
“What can The Flying Banzini do better next time to improve your experience?”
I consider this to be a key question, by the way. It’s much more powerful than asking “was there anything wrong” or “how was everything” because it invites customers to give a positive, helpful piece of advice as opposed to simply saying “I liked it” or “I didn’t like it.”
I can see that good information can be gathered quickly. Here are some initial comments:
Better temperature control – I agree. We have been working on this but we have a long way to go. It’s a leaky, drafty building. There are solutions but they all require cash. Top of mind. I am concerned about the coming summer since I know that on really hot days our AC is not up to the task.
Lower the music – Tricky one. I like the music to be more foreground than most restaurants. This is not to everyone’s taste. Recently, though, I had the mix on the channels all screwed up which made some speakers way louder than others. I have that fixed now. Hopefully this was the problem. We will always be a little bit loud, though.
More cowbell – I also agree. Definitely need more cowbell.
Have to ask do restaurants need music? Music being a very personal thing in matters of taste, I prefer to go to a restaurant with NO music, simply so I can enjoy the food and relax. The no.1 problem in many restaurants nowadays is the competition between music and people talking it becomes a din.
Prior to The FLying Banzini, my experience in restaurants was The Keg in the late 1980s. I remember being taught that the volume of the music should be such that diners can hear each other but not the table next to them. Done well it acts like a sound curtain. It’s tricky, to be sure. Music is definately part of The FLying Banzini experience. Getting the volume right is the trick, for sure.
Oh yeah baby…way more cowbell is needed.